Google Penguin 4.0 and Search Engine Rankings
Google Penguin 4.0 is the most recent algorithm update from the said search engine. Google’s core ranking algorithm now includes Penguin. In this new release, the data is updated and refreshed in real time which gives us the impression that any changes done will be seen shortly after it has be reindexed.
The current Penguin has also become granular which means that it devalues spam by adjusting ranking based on spam signals instead of the rankings depending on the whole website. what this means is that Penguin can influence specific pages, sections or wide areas of a website.
How will this affect SEO specialists and website owners?
If your website traffic is significantly lessened, then it can be an indication that your website has been penalized but there are definitely other indicators of penalty for a website. Below are the observations as to what other indicators are there that your website is being penalized.
You should look at your keyword ranking, and not only traffic jobs can indicate a penalty.
Another indicator that you website is penalized is a decrease in sales, conversions and click-through rates.
If Google issues a warning in the Search Console it can also indicate a penalty, a drop in rankings, and sudden decrease in conversion.
If your website has been greatly impacted by the algorithm, Google will not send you any message informing you of what’s happened to your site’s performance. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.
If you notice that your internal pages are starting to rank higher than your optimized pages then it is time to check if your website has been penalized. It is bad when wrong pages rank in search results. It Is bad because your optimized pages will not be seen by your targeted users so you can’t expect to convince people to visit your site with pages which are not optimized. If they end up in the wrong page rather than the optimized one they will not stay and leave it unsatisfied quickly.
You can check if you websites does not appear in the top position of Google SERP for your own brand terms, then your site must have been penalized.
If you find your website under penalty you need to develop a recovery plan.
The aim of the Google update is so that the user’s search experience is improved. SEO specialists and website owners need to change the way they work and eliminate the use of black hat SEO techniques.
Here are some benefits of Penguin 4.0 to SEO.
With these new updates, SEO specialists can restore ranking and traffic issues faster.
While before it data was periodically refreshed, but with Penguin 4.0 data is refreshed in real time. Now, website owners will no longer wait for the next algorithm refresh to assess their actions such as removing links.
It’s a win-win n game for with the Penguins. For SEO specialists and website owners, this change means that they will be rewarded for their white hot SEO technique more quickly. For searchers, the SERP would be more useful.
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